Our team headed to Las Vegas for a week of tail wagging and Pet Loyalty to showcase our lineup of Dual-Benefit products for cats and dogs.
WellJoy successfully debuted at SUPERZOO 2025 in the summer, celebrating Pet Loyalty with the brand's product lineup of Dual-Benefit Treats and Supplements that provide a smart, simple way to give pets the wellbeing they deserve. We know because even the fussy cats were lapping up the WellJoy Skin & Coat+ Treats!
Where other brands simply see pet owners, WellJoy sees a special breed of pet person - the Pet Loyalist; the kind of cat and dog owner who understands the levels of love and devotion it takes to have the honor of owning a pet.
Along with our Sales team, WellJoy launched the brand to retailers ahead of our official launch in November 2025, to a positive response! Retailers are excited to tap into a generation of pet-owner shoppers that are laser-focused on health & wellbeing to enhance the life of their pets.
Human-to-animal trend mirroring is picking up pace and Pet Loyalists now expect the same products and benefits for their pets. Enter WellJoy! With our lineup of cat and dog-specific vet-formulated treats and supplements with GutBoost® in every bite, we're excited help pets and their owns enjoy even more joy together!
